Digital Marketing / Internet Marketing (English)

202 STUDENTS ENROLLED
  • Profile photo of Krishna
  • Profile photo of Kumar
  • Profile photo of James Idhayan
  • Profile photo of Muthuraman
  • Profile photo of Dinesh Ignatius

Course Content

Session 1: AdWords

  • Google AdWords Search Advertising Theory Class
  • Quiz and Assignment

Session 2: SEO & Analytics

  • SEO (Search Engine Optimization) Theory (Google MyBusiness, Google Analytics, Google Webmasters Setup, SEO On-Page)
  • Quiz and Assignment

Session 3: SEO & Analytics

  • Google Analytics, Google Webmasters, SEO Off-Page
  • Quiz and Assignment

Session 4: AdWords

  • Google AdWords Display Network, YouTube Ads and Re-Marketing Campaigns
  • Quiz and Assignment

Session 5: SMO & Other Concepts

  • SMO, Google AdSense, Email Marketing, Marketplace
  • Quiz and Assignment

Target Audience

Business owners who need to promote their business on their own through Internet.

Entrepreneurs who wish to get started with their very own Digital Marketing business.

Digital Marketing Agencies who feel the necessity to train their employees on Digital Marketing approach.

Students who want to learn and perform research on Digital Marketing.

Marketing, Sales, Business Development and Advertising Professionals who require a thorough knowledge about Digital Marketing to efficiently plan and manage a team.

Faculties Expertise & Association

Google AdWords Certified Professional (Both Search & Display)

YouTube Ads Advanced Certified Professional

Google Analytics Certified Professional

SEO & SMO Expert

Author of “Digital Marketing using Google Services” Book

Faculty Partner, MSME Development Institute, Government of India

Faculty Partner, Entrepreneurship Development Institute, Government of India

Faculty Partner, TiE (The Indus Entrepreneurs, Chennai Chapter), Chennai

Faculty Partner, Infosys

Course Curriculum

AdWords
AdWords 1: Introduction FREE 00:02:00
AdWords 2: Signup 00:06:00
AdWords 3: Keyword Planner 00:04:00
AdWords 4: Keyword Planner 00:08:00
AdWords 5: My First Campaign 00:04:00
AdWords 6: Campaign Settings 00:06:00
AdWords 7: AdGroup 00:07:00
AdWords 8: Keywords and match types 00:10:00
AdWords 9: Billing 00:05:00
AdWords 10: Ad Extensions 00:08:00
AdWords 11: Live Account Review 00:10:00
AdWords 12: Conversion 00:07:00
AdWords 13: Negative Keywords 00:12:00
AdWords 14: Dimension and Report 00:05:00
AdWords 15: Tuning FREE 00:07:00
AdWords 16: Invalid Clicks 00:04:00
AdWords 17: Display Network Campaign Creation 00:21:00
AdWords 18: Live Display Network Campaign Review 00:10:00
AdWords 19: Video Ads Campaign Creation 00:10:00
AdWords Quiz 00:30:00
AdWords DN Quiz 00:10:00
Google Analytics
Analytics 1: Introduction 00:11:00
Analytics 2: Admin Tab Review 00:11:00
Analytics 3: Reporting Tab 00:08:00
Analytics 4: Acquisition and SEO 00:08:00
Analytics 5: Model Comparison, Time Lag 00:07:00
Google Webmasters
Google Webmasters: Signup and Adding Website Property 00:10:00
Google Webmasters 2: Reviewing Search Console 00:13:00
Analytics Quiz 00:15:00
Webmasters Quiz 00:05:00
Search Engine Optimization
SEO 1: Algorithms 00:08:00
SEO 2: On-Page Optimisation 1 00:12:00
SEO 3: On-Page optimisation. Title and Meta Description 00:04:00
SEO 4: On-Page optimisation. Heading, Breadcrumb, Image Alt 00:08:00
SEO 5: Off-page optimisation 00:19:00
SEO Quiz 1 00:20:00
SEO Quiz 2 00:25:00
Freelancer: My First Project
Freelancer: Where do I get my first Project? 00:08:00
Social Media Optimization (SMO)
Social Media Optimization: Google + MyBusiness Page 00:12:00
Social Media Optimization 2: Facebook Business Page 00:11:00
Social Media Optimization 3: LinkedIn Personal and Business Pages 00:08:00
Social Media Optimization 4: YouTube Business Channel 00:07:00
AdWords Advanced Topics
AdWords Tuning: Steps to follow 00:25:00
Google AdWords Re-Marketing 00:13:00
Google AdWords My Client Center 00:11:00
MCC Quiz 00:05:00
Re-Marketing Quiz 00:03:00
AdWords Advanced Quiz 00:12:00
Other Concepts Quiz 00:30:00

Course Reviews

5

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  • 5 stars1
  1. Profile photo of Louis

    Excellent Course

    This material and topics covered in this modules are excellent. A serious study of all the material provided can be extremely valuable. Extremely satisfied with the learning provided